Pack ‘N’ Pay is a product of CIC Integrated Services LTD. CIC was created as a wholesale store that supplies food to offshore catering companies to feed the offshore workers. Pack ’N’ Pay was created as a product that would leverage technology to solve the problems of retailers and wholesalers. Pack ‘N’ Pay officially started operations on January 18th 2021 and launched her e-commerce website on March 1st 2021.
We are recruiting to fill the position below:
Job Title: Marketing Lead – B2B & B2C (Digital & Offline Marketing)
Location: Port Harcourt, Rivers
Employment Type: Full-time
Department: Marketing
Reports To: Head of Business / Management
About The Role
- We are looking for a creative, commercially minded, and results-driven Marketing Lead to lead our marketing activities across both B2B and B2C markets.
- The successful candidate will be responsible for leading both digital and offline marketing activities across Pack’N’Pay’s B2B and B2C business segments.
- This includes digital campaigns, social media, paid advertising, content, lead generation, as well as physical activations, events, field marketing, partnerships, trade activities, and other offline customer acquisition initiatives.
- We are looking for someone who understands that marketing goes beyond social media.
- You should be able to develop campaigns, generate leads, manage digital advertising, coordinate physical activations, work with sales teams, understand different customer segments, and use data to measure marketing performance.
- Key Responsibilities
- Develop and execute integrated marketing strategies for both B2B and B2C business segments.
- Lead digital marketing activities across social media, paid advertising, SEO, email, WhatsApp, website, and other relevant digital channels.
- Develop and manage marketing campaigns that generate leads, acquire customers, drive sales, and strengthen brand awareness.
- Develop marketing strategies for Pack’N’Pay’s B2C products and services, including consumer-focused offerings such as Osusu and group buy, as well as B2B offerings including retail, Pro, and corporate customers.
- Plan and coordinate offline marketing activities, including activations, trade events, exhibitions, partnerships, community campaigns, and other field marketing initiatives.
- Work closely with the Sales and Customer Experience teams to generate quality leads and improve lead-to-customer conversion.
- Develop content and marketing materials that communicate the company’s products, value proposition, promotions, and brand story effectively.
- Manage the company’s social media presence and ensure consistent brand communication across all platforms.
- Plan, manage, and optimize paid advertising campaigns across platforms such as Meta, Google, LinkedIn, TikTok, and other relevant channels.
- Conduct market research and competitor analysis to identify customer needs, market opportunities, and emerging trends.
- Develop campaigns targeted at different customer segments, ensuring that B2B and B2C audiences receive appropriate messaging and offers.
- Coordinate with designers, content creators, agencies, vendors, and other marketing partners where required.
- Monitor marketing performance, customer acquisition, campaign conversion, and return on marketing investment.
- Prepare regular marketing reports and provide actionable recommendations to management.
- Manage approved marketing budgets and ensure effective use of marketing resources.
- Support product launches, promotions, new market initiatives, and other business growth projects.
- Continuously identify new and innovative ways to increase brand visibility, customer engagement, and business growth.
Requirements
- Bachelor’s Degree or HND in Marketing, Mass Communication, Business Administration, Digital Marketing, Communications, or a related field.
- Minimum of 3 years of relevant experience in marketing, with demonstrated experience across both B2B and B2C marketing.
- Strong practical experience in digital marketing and performance marketing.
- Proven experience managing social media, paid advertising, lead generation, content marketing, and digital campaigns.
- Experience planning and executing offline marketing activities, activations, events, or field campaigns.
- Strong understanding of customer acquisition, marketing funnels, lead generation, and conversion.
- Experience working closely with Sales and Customer Experience teams.
- Strong analytical and reporting skills, with the ability to measure campaign performance and marketing ROI.
- Ability to develop and execute marketing strategies independently.
- Experience in e-commerce, retail, FMCG, fintech, consumer products, technology, or a related industry will be an advantage.
Technical Skills:
Candidates should have practical knowledge of some or most of the following:
- Meta Ads / Facebook & Instagram Advertising
- Google Ads
- TikTok Advertising
- LinkedIn Marketing
- SEO and SEM
- Email Marketing
- WhatsApp Marketing
- Google Analytics
- CRM and marketing automation tools
- Social Media Management
- Content Marketing
- Lead Generation
- Campaign Analytics and Reporting.
What We Are Looking For:
We want someone who is:
- Commercially minded – understands that marketing must contribute to business growth.
- Data-driven – can measure what is working and what is not.
- Creative – able to develop ideas that stand out.
- Hands-on – willing to execute, not just strategize.
- Customer-focused – understands different B2B and B2C customer needs.
- Results-oriented – focused on leads, customers, sales, and measurable outcomes.
- Collaborative – able to work effectively with Sales, Customer Experience, Operations, Technology, and Management.
Compensation
Competitive and negotiable based on experience, plus performance-based incentives.
ApplicationClosing Date
Not Specified.
Method of Application
Interested and qualified candidates should forward their updated CV and relevant Portfolio / work samples to: hr@packnpay.com.ng using “Application – Marketing Lead” as the subject of the mail.